Tobacco Companies Targeting Young People

Tobacco Companies Targeting Young People


Thesis: Statistics show us that young people are the main target of the tobacco

companies.


                         Outline


I. Introduction


II. Two main companies


III. Tobacco industries claims


VI. Other problems


V. Stopping them from smoking


VI. Conclusion


     Every day, 3,000 kids start smoking, most of them between the ages of 10

and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These

statistics show us that young people are the main targets of the tobacco

companies. The cigarette manufacturers will deny it, but advertising and

promotion play a very important part in making these statistics a reality.

     The two main companies in this advertising war are Marlboro and Camel.

Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe

Camel, a hip cartoon character. Everywhere you go there is billboards or some

other kind of advertisement on these two shady characters. When I say shady, I

imply that these characters are not just figures we see but they are traps just

waiting to lure the next victim in. As kids look through magazines and see Joe

Camel driving a cool car and surrounded by beautiful women they get the idea

that in order to be somebody they need to smoke a Camel cigarette. It is not

right to prey on young people just because they are unaware of the dangers of

smoking.

     The tobacco industry denies that these symbols target people less than

21 and claim that their advertising goal is simply to promote brand switching

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