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Tobacco Companies Targeting Young People

TitleTobacco Companies Targeting Young People
# of Words513
# of Pages (250 words per page double spaced)2.05

Tobacco Companies Targeting Young People




Tobacco Companies Targeting Young People

Thesis: Statistics show us that young people are the main target of the tobacco
companies.

                         Outline

I. Introduction

II. Two main companies

III. Tobacco industries claims

VI. Other problems

V. Stopping them from smoking

VI. Conclusion


     Every day, 3,000 kids start smoking, most of them between the ages of 10
and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These
statistics show us that young people are the main targets of the tobacco
companies. The cigarette manufacturers will deny it, but advertising and
promotion play a very important part in making these statistics a reality.
     The two main companies in this advertising war are Marlboro and Camel.
Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe
Camel, a hip cartoon character. Everywhere you go there is billboards or some
other kind of advertisement on these two shady characters. When I say shady, I
imply that these characters are not just figures we see but they are traps just
waiting to lure the next victim in. As kids look through magazines and see Joe
Camel driving a cool car and surrounded by beautiful women they get the idea
that in order to be somebody they need to smoke a Camel cigarette. It is not
right to prey on young people just because they are unaware of the dangers of
smoking.
     The tobacco industry denies that these symbols target people less than
21 and claim that their advertising goal is simply to promote brand switching
and loyalty. Many people di...This is ONLY a preview of the article. If you would like to view the entire document, you must subscribe to Electronic References. Please register below now!

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