Colgate Palmolive

Colgate Palmolive


     With a continuous expansion in it's product line, Colgate-Palmolive is

taking on the look of one of the most stable stocks on the exchange.  Colgate

has a wide variety of products sold around the globe including, Colgate

Toothpastes, Speed Stick Deodorants, Ajax Surface Cleaner, and Hill's Science

Diet foods for house pets.

     Colgate was founded in 1806 in New York City on Dutch Street by William

Colgate as a starch, soap and candle business.  Colgate produced soaps and

perfumes or the next 67 years and then in 1873, they introduced their first

toothpastes, which were aromatic toothpastes.  Then 13 years later, they

introduced the first dental creme packaged in collapsible tubes similar to those

used today.  After 104 years of being in business on Dutch Street, the largest

tenancy on record in New York City the entire Colgate organization moved to

Jersey City.  In 1928 Colgate made its greatest merger of all time with the

Palmolive-Peet Company and in 1953 took on its present name of Colgate-Palmolive.

 By 1967 Colgate-Palmolive was on a roll with sales passing the 1 billion dollar

mark.  In the years after, Colgate began acquiring major companies and expanding

its product line with the purchases of Hill's Pet Products in 1976, the Mennen

Company in 1992 and in 1993 acquired the liquid soap brands of S.C. Johnson.

     Before the purchase of Mennen Co. in 1992, Colgate Palmolive had no major

presence in the deodorant industry.  With the purchase of Mennen Co. they held

16% of the deodorant market but had to compete with Proctor and Gamble, who held

26% of the market with products such as Sure, Secret and Old Spice.

     After the purchase of Mennen Co., which was easily purchased without resist

for $670 million in cash, Colgate-Palmolive held 16% of the deodorant market

with their Speed Stick and Lady Speed Stick deodorants, which are now the

leading in world wide sales of deodorants. They also now own products under the

Baby Magic name such Skin Bracer and Baby Magic Foot.


 Powder.

     In 1976 , Colgate-Palmolive acquired Hills Pet Products Inc. Since the

foundation of this company in 1948, they have committed themselves to the health

and welfare of dogs and cats.  Today, Hill's Pet Nutrition This is ONLY a preview of the article. If you would like to view the entire document, you must subscribe to Electronic References. Please register below now!


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